About Us


LINE FRIENDS is a global character brand that began with BROWN FRIENDS, created as stickers for leading mobile messenger app LINE, and its 200 million active users worldwide. Taking one step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property(IP)s including 'BT 21 loved worldwide along with 'Animation Running Man', 'ROY 6 and Usamaru Not only that, LINE FRIENDS is expanding its popular character IPs to the wide array of content such as animation and games, taking an unprecedented approach as a character brand Recently, LINE FRIENDS announced partnerships with the world’s leading streaming entertainment service, Netflix and global mobile game developer Supercell, NEXON, offering high-quality content to its fans worldwide and enhancing the company’s competitiveness in global content.

Furthermore, LINE FRIENDS has collaborated with a number of renowned global brands with a strong heritage in order to create quality products that reinforce their image as a trustworthy brand, including Bang Olufsen CONVERSE, LAMY, Brompton LEICA, and Repetto Since it became an independent company in January 2015 LINE FRIENDS has operated more than 200 retail spaces in major trend leading cities such as Seoul, New York, Los Angeles, Tokyo, and Shanghai as well as 14 digital marketplaces, encouraging active interaction with millennials and of Generation Z worldwide.


2011. 06

LINE(Mobile messenger service) was launched

2015. 01

LINE FRIENDS has become an independent company

2017. 08

Opened LINE FRIENDS flagship store in New York’s Times Square

2017. 09

FRIENDS CREATORS was first introduced (new BT21 characters)

2018. 03

Opened LINE FRIENDS flagship store in Harajuku Tokyo, Japan

2018. 10

Launched ROY6, the second project of FRIENDS CREATORS

2018. 12

Won 4 awards including ‘Best Asian Property’ and ‘Best Licensee’ at the Asian Licensing Awards 2018

2019. 05

Won the Second Prize Award in ‘Film Craft: Animation’ at New York Film Festival Advertising Award

2019. 06

Opened LINE FRIENDS flagship store in LA Hollywood

2019. 08

Opened LINE FRIENDS flagship store in Gangnam, Seoul

2019. 09


2019. 10

Opened PLAY LINE FRIENDS in Insa dong, Seoul

2019. 06

announced the global partnership with SUPERCELL for official Brawl Stars character licensing business worldwide

2019. 08

announced that‘BROWN & FRIENDS’ characters will be featured in Netflix original animated series

2019. 12

Opened BRAWL STARS x LINE FRIENDS Pop up store in Jamsil , Seoul

2020. 07

announced the global partnership with NEXON


The main business of LINE FRIENDS includes the development of popular character IPs based on its creative capability, content production including animation and games, collaboration and licensing with globally renowned brands which were never attempted before by existing character brands, and retail business by operating brick-and-mortar stores and digital marketplaces in trend-leading cities around the world.

LINE FRIENDS aims to expand its business into the wide array of fields and content offerings by creating differentiated character IPs, setting itself from conventional character business.

Character ip