LINE FRIENDS is a global character brand that began with BROWN FRIENDS, created as stickers for leading mobile messenger app LINE, and its 200 million active users worldwide. Taking one step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property(IP)s including 'BT 21 loved worldwide along with 'Animation Running Man', 'ROY 6 and Usamaru Not only that, LINE FRIENDS is expanding its popular character IPs to the wide array of content such as animation and games, taking an unprecedented approach as a character brand Recently, LINE FRIENDS announced partnerships with the world’s leading streaming entertainment service, Netflix and global mobile game developer Supercell, NEXON, offering high-quality content to its fans worldwide and enhancing the company’s competitiveness in global content.

Furthermore, LINE FRIENDS has collaborated with a number of renowned global brands with a strong heritage in order to create quality products that reinforce their image as a trustworthy brand, including Bang Olufsen CONVERSE, LAMY, Brompton LEICA, and Repetto Since it became an independent company in January 2015 LINE FRIENDS has operated more than 200 retail spaces in major trend leading cities such as Seoul, New York, Los Angeles, Tokyo, and Shanghai as well as 14 digital marketplaces, encouraging active interaction with millennials and of Generation Z worldwide.